Introducing Current, the premier athletic swimwear brand for those who value both style and performance. With a focus on clean lines and top-quality materials, Current offers a range of swimwear options designed to help you look and feel your best in and out of the water. Whether you’re a seasoned swimmer or just looking for a high-quality suit for your next beach vacation, Current has you covered. Our logo reflects our commitment to simplicity and quality, with a sleek design that embodies the essence of the brand. Dive into the Current experience today and discover the perfect swimwear for your active lifestyle.
Logo Styles
Typography
The choice of typefaces for the swimwear brand "Current" reflects its core values of quality, simplicity, and sleek design through a careful selection of clean, modern fonts that enhance readability while conveying a sense of elegance. Serif typefaces signify timeless quality and reliability, while sans-serif options embrace contemporary minimalism, reinforcing the brand's commitment to uncomplicated style. This thoughtful typography emphasizes the brand's focus on creating swimwear that is not only aesthetically pleasing but also functional, aligning seamlessly with Current's identity as a leader in sophisticated swimwear solutions.
Colors
The color choices of Sea Serpent (light blue), Beer (orange), and Chinese Blue (dark blue) create a dynamic interplay that reflects the brand's values of activity, quality, and simplicity. The light blue evokes a sense of freshness and vitality, symbolizing activity and movement. In contrast, the vibrant orange of beer adds warmth and energy, encouraging engagement and action. Meanwhile, the deep, rich hue of Chinese blue grounds the palette, representing quality and dependability. Together, these colors harmoniously blend to illustrate a balance between liveliness and sophistication, reinforcing the brand's commitment to an active lifestyle, high standards, and straightforward design.