Mixed up drinks co.

Currently a work in progress, Mixed Up Drinks Co. is expanding into the non-alcoholic market by creating a premium range of canned cocktails. Their goal is to offer sophisticated, flavorful alternatives for individuals who want the experience of enjoying cocktails without the effects of alcohol. The challenge was to develop a disruptive packaging design that would stand out on shelves, compete with key players like Fentimans, Fever-Tree, and Belvoir Fruit Farms, and appeal to a diverse, health-conscious, and socially active audience.

The design needed to reflect the brand's core values of "Great times, Good people, Always share, Better together," while emphasizing sophistication, quality ingredients, and inclusivity. It was essential to create a visual identity that resonates with Millennials, Gen Z, mindful drinkers, and non-drinkers, offering a premium, stylish experience without compromising on taste. The design also had to align with the brand's mission of fostering social connections, promoting wellness, and offering a more mindful way to drink socially.

The resulting design captures the essence of fun, connection, and inclusivity, through the flowing cursive typeface, while ensuring the product stands out as a premium, non-alcoholic choice for today’s health-conscious and design-savvy consumers through the use of a clean design and a simple serif complimentary font. The stylized logo was drawn by hand, then refined through Adobe photoshop and illustrator into this final logo.